Have you ever noticed how captivating modern outdoor advertisements have become? DOOH advertising, or known as digital out of home advertising, is a quickly expanding trend that is transforming the way that companies interact with their target markets. However, you may be wondering: “Should I pick LED or LCD for DOOH advertising?”
We’ve created this blog to walk you through the options as well as how choosing the right display technology, whether LED or LCD, is extremely important to reach your advertising goals.
DOOH Advertising and Its Key Requirements
To put it simply, DOOH advertising is the use of digital screens to advertise a company or product in a public setting. From busy city streets to retail malls, these displays ensure that messages reach a large audience in dynamic and engaging ways.
In today’s fast-paced world, digital out-of-home advertising has emerged as a key component of modern marketing strategy, providing unrivaled flexibility and reach. That said, for DOOH advertising to be effective, the displays must meet a number of key requirements:
Brightness and Visibility
Whether in direct sunshine or dim indoor situations, DOOH screens must provide high levels of brightness to guarantee that content is always visible.
Durability
Having a durable display is extremely important. This display should be able to work outdoors as well as endure harsh weather circumstances such as rain, wind, and extreme temperatures.
Energy Efficiency and Maintenance
With 24-hour operation, energy-efficient screens that require less maintenance are essential for cost-effective advertising.
LED vs. LCD – Which is Better for DOOH?
LED and LCD are both good technologies for DOOH advertising, but each has its own pros and cons. That said, when you look more closely, LED screens often have more positives than LCD ones, but let’s still break it down:
Brightness
Brightness is one of the most important things in DOOH advertising. Outdoor LED signs for businesses are known for being very bright, which makes them perfect for places where people need to see them from far or in different lighting. LCD screens, on the other hand, have trouble working in direct sunlight, which makes them less useful for outdoor use.
Lasting Power
Another place where LED displays shine is their durability and lasting power. LED screens are made to last for years in harsh outdoor situations thanks to their weatherproof designs and strong construction. On the other hand, LCD screens work well indoors but are more likely to get damaged by the elements when used outside, shortening their life.
Picture Quality
High-resolution LCD screens are often a good choice for close-up needs. However, LEDs provide brighter colors and better contrast, which makes them perfect for larger DOOH screens that need to show more powerful content.
Cost
LED displays may have a larger upfront cost, but they usually end up being more affordable in the long run since they last longer and don’t need as much upkeep. On the other side, those with limited budgets might choose LCD screens, but they will require more ongoing maintenance.
LED Displays From LEDMAN
When it comes to high-quality LED displays, we at LEDMAN provide innovative solutions tailored for DOOH advertising. Our cutting-edge L–Series is designed to deliver unparalleled performance in various settings. Some key features of the LEDMAN’s L Series include:
- Superior Visual Performance: Featuring a3840 High refresh rate with brightness up to 6500nits, our L-Series ensures ultra-high-definition resolution and vibrant color reproduction. Embedded with a mask on the module surface, this LED display performs well even under direct sunlight.
- Exceptional Surface Flatness:With a Die-cast aluminum + aluminum structure, our LED display L-Series presents the ultimate visual appearance whether viewed from close up or far away.
- High Protection:Integrated with a double waterproof design to protect the module and internal wire from rain, perfect for DOOH advertising.
- Versatile and Customizable:With various cabinet sizes available, the L-Series can be tailored to fit any outdoor advertising need, from large-scale billboards to unique architectural installations.
Choose LEDMAN as Your Trusted Partner for High-Quality LED Display Solutions
If you want to elevate your DOOH advertising campaigns, LEDMAN’s LED displays are the perfect option. Want to learn more about our LED display screens? Visit our website, contact us today to elevate your digital out-of-home advertising and take it to the next level!
